Because of the government filing fees and the wait time involved, it can be better not to apply for trademark at all then to apply for one that is likely to be rejected or will require substantial legal correspondence with the USPTO.

A trademark expert will assess your brand’s strength with respect to other brands operating in the same class, will consider the structure of your brand name and recommend any changes in spelling or words to strengthen the brand and its “trademarkability.” They also draw on experience to avoid common mistakes that slow or complicate the application. Based on their guidance, if you decide to abort your application you will receive a refund in accordance with our policy.